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2015 Symantec State of Privacy

The internet offers huge advantages to businesses and consumers, delivering goods and services in a fast and convenient manner. A cost of doing business online is that personal data must be shared: and must be secured. Surveying 7000 consumers across seven markets, Symantec’s State of Privacy report examines attitudes to data sharing with businesses and governments. What are the true concerns of European citizens, and does the risk of data loss impact their behaviour online? We report on attitudes to targeted advertising, terms and conditions and privacy policies. Symantec lifts the lid on which industry sectors are most trusted when it comes to privacy, and predicts how consumers’ attitudes might change given recent revelations of surveillance, mega breaches and global technology vulnerabilities.