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Gen Supports Cyber Safety for Small Businesses Through the Avast Business Portfolio
Following the merger between NortonLifeLock and Avast in late 2022, Gen was created with a mission to power Digital Freedom for people and small businesses around the world

TEMPE, Ariz. and PRAGUE, August 18, 2023Gen™ (NASDAQ: GEN), a global leader dedicated to powering Digital Freedom, today announced its commitment to protecting small and midsize businesses (SMB) and their customers everywhere through the broad portfolio of Cyber Safety products offered through its trusted brands. Engineered to enable small businesses to operate online with confidence, the Gen SMB portfolio of solutions – starting with the portfolio from Avast Business – will help small businesses and scale to stay ahead of the latest cyber threats.

“Gen is excited to reinvigorate its commitment to small businesses everywhere,” said Massimo Rapparini, General Manager & Head of SMB at Gen. “We will continue offering the small business solutions companies have come to trust from Avast while strengthening our broad portfolio of products and services by leveraging the technology of our additional brands such as Norton, LifeLock and others.”

In the coming months, you can expect more innovation and SMB solutions to become available from our Cyber Safety brands as we demonstrate our commitment to rapid innovation and increased value for our SMB customers.

Products and Offerings Through Avast Business

Avast Business provides enterprise-grade endpoint and network security solutions for small and medium businesses and IT service providers and delivers powerful integrated security and privacy solutions to make it easy and affordable for businesses to protect complex and evolving network security layers.

Backed by Gen’s immense threat detection network, which is among the largest and most advanced in the world, Avast Business uses machine learning and artificial intelligence technologies to detect and stop threats in real time. In 2022 alone, Avast blocked on average over 9,000 ransomware attacks per month targeting business users. Scams and phishing attacks continue to pose the biggest threat to SMBs in 2023.  

To protect against ever-evolving threats on businesses, Avast Business provides a wide array of award-winning products and services that are modular and can grow as companies grow. These include:

  • Avast Small Office Protection – device, data identity and ransomware protection coupled with IT support
  • Avast Essential Business Security – protection from Avast Small Office coupled with an easy-to-use online management platform
  • Avast Premium Business Security – award-winning protection for multiple operating systems plus Ransomware Shield for additional layers to help protect against ransomware attacks
  • Avast Ultimate Business Security – award-winning protection plus VPN, webcam and password protection, Ransomware Shield and Patch Management to help fix vulnerabilities in third-party software
  • Avast Business Hub – security platform designed to streamline how Avast’s channel partners, managed service providers (MSPs), and business customers manage their cybersecurity solution

The portfolio of SMB solutions from Avast are backed by awards from third-party testing institutes including Top Product Awards from AV-Test1

“Our strengths include the simplicity of our endpoint protection solutions, the value of providing online safety offerings that go beyond core cybersecurity, and the “peace-of-mind" services that small businesses can take advantage of through our partners or directly from us,” said Rapparini. “We’re excited to offer products that grow with our customers while – simultaneously – growing our own portfolio to provide even more tailored solutions in the future.”

About Gen
Gen™ (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries. Learn more at

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