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  • Norton logo
  • Avast logo
  • LifeLock logo
  • Avira logo
  • AVG logo
  • ReputationDefender logo
  • CCleaner logo

Introducing Gen: The Company to Power Digital Freedom

We’ve launched a new company, Gen: For the next generation of digital life. Gen’s family of consumer brands is rooted in providing safety for the first digital generations. And now there’s a new generation — it’s not Gen X, Y, or Z. It’s Gen D. Generation digital. A generation of people linked by being a part of digital life as we know it today. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come.

We’ve made it our purpose to power Digital Freedom for people around the world through Gen’s family of trusted consumer brands: Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. We’re committed to bringing our energy, our smarts and global presence to systematically tackle cyber threats and challenges for this generation and the next.

Introducing Gen