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2026 Norton Insights Report: Holiday Scams
Uncover seasonal insights into how scammers are exploiting online shoppers searching for deals, and how AI is changing the landscape, in the 2026 Norton Insights Report: Holiday.
In this report, discover:
- How social media and AI are fueling shopping scams
- The dangers of making risky decisions for a deal
- How people plan to use AI as a holiday shopping assistant
RESOURCES
- Images for download
- US
- UK
- Czech Republic
- Australia
- New Zealand
- France
- Germany
- Colombia
- Chile
- Mexico
- Brazil
- Japan
Methodology
The survey research underpinning this report was conducted online by Dynata on behalf of Gen (the company behind Norton) across 12 countries (United Kingdom, United States, France, Germany, Czech Republic, Australia, Japan, Brazil, Colombia, Mexico, New Zealand, and Chile) from September 10, 2026 to September 30, 2026, among 13,000 adults ages 18 and older. The UK’s 2,000 respondents were weighted down so every market counts equally. Data are weighted by age, gender, and region to be nationally representative.
Experts
Threat Intelligence Director
Head of Scam Research